Bachelor of Arts in Business Administration – Marketing Online
Learn how to effectively promote brands, goods and services with the advanced skills you will gain in the business administration marketing BA program.
Apply By:
12/30/24
Start Class:
1/13/25
Program Overview
Progress your career with your online business administration marketing bachelors
The Bachelor of Arts in Business Administration – Marketing is designed to equip you with a strong foundation in both business and marketing principles. The business administration marketing bachelor’s online program integrates a liberal arts framework with an emphasis on developing creative, analytical and interpersonal skills. This comprehensive approach is ideal if you aspire to pursue careers in marketing or entrepreneurship.
Throughout the program, you will study consumer behavior, market segmentation, product positioning, pricing strategies and growth management. Prepare for common industry challenges with STEM-based curriculum that includes reviewing case studies, creating business plans and liberal arts fundamentals, all of which will build your research, writing and technical skills.
As a graduate of this program, you will be prepared to:
- Recognize and apply fundamental business concepts in the field of marketing
- Learn foundational marketing activities such as product and service development, research, planning, advertising and public relations
- Learn to apply analytical decision-making to global marketing activities
- Recognize and apply fundamental business concepts in the field of marketing
- Learn foundational marketing activities such as product and service development, research, planning, advertising and public relations
- Learn to apply analytical decision-making to global marketing activities
Career opportunities:
- Marketing manager
- Market research analyst
- Brand manager
- Marketing manager
- Market research analyst
- Brand manager
Also available:
At Florida Tech, we offer a variety of in-demand online programs that prepare you with relevant skills for your career of choice. Take a look at our other undergraduate programs.
At Florida Tech, we offer a variety of in-demand online programs that prepare you with relevant skills for your career of choice. Take a look at our other undergraduate programs.
Per Credit Hour
$532.50*
Transfer Credits
Up to 90
Credit Hours
121
Accreditation
The Nathan M. Bisk College of Business at Florida Institute of Technology has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs, please view our IACBE member status page.
Tuition
Invest in your future possibilities
Tuition for the BA in Business Administration – Marketing is affordable. Take advantage of our pay-by-the-course system, so you can manage your budget as you pursue your degree. Technology fees are included in the total tuition.
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| BA in Business Administration – Marketing | $532.50 | $1,597.50 | $64,432.50 |
*Published tuition costs may differ from a student’s estimated total “cost of attendance,” which includes the amount an online student may choose to spend on expenses such as housing and food, books and supplies, transportation and other personal items or activities per academic year. As a Florida Tech Online student, you will only ever be billed for applicable tuition and fees. All other costs listed below are estimates per academic year required by the federal government to help you budget for your education. For further information regarding program tuition and fees, please reach out to your enrollment representative or refer to the undergraduate or graduate fees policy. View full cost of attendance information.
Potential Expenses Per Year
| Program | Technology Fees | Federal Student Loan Fees | Housing & Food | Books & Supplies | Transport | Personal Expenses | Total |
|---|---|---|---|---|---|---|---|
| BA in Business Administration – Marketing (Full-Time) | $300 | $66 | $15,240 | $1,200 | $1,500 | $2,100 | $ |
| BA in Business Administration – Marketing (Part-Time) | $150 | $33 | $7,620 | $600 | $750 | $1,050 |
Tuition breakdown:
Per Credit Hour
$532.50*
Calendar
Check to see which start date works for you
The BA in Business Administration – Marketing online program is ideal for working students. Choose from multiple start dates and complete your degree at the pace that best fits your schedule.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Fall 2 2024 | 10/21/24 | 10/7/24 | 10/14/24 | 10/16/24 | 10/18/24 | 12/15/24 | 8 weeks |
| Spring 1 2025 | 1/13/25 | 12/30/24 | 1/6/25 | 1/8/25 | 1/10/25 | 3/9/25 | 8 weeks |
| Spring 2 2025 | 3/17/25 | 3/3/25 | 3/10/25 | 3/12/25 | 3/14/25 | 5/11/25 | 8 Weeks |
| Summer 2025 | 5/19/25 | 5/5/25 | 5/12/25 | 5/14/25 | 5/16/25 | 7/13/25 | 8 weeks |
Now enrolling:
Next Apply Date
12/30/24
Start Class
1/13/25
Ready to take the next steps toward earning your degree?
Admissions
View our business administration marketing bachelor’s admission criteria
At Florida Tech, we’ve streamlined the admission process to help you get started quickly. Please read the requirements for the BA in Business Administration – Marketing online program.
- Completed application
- For freshman: Official transcripts from a high school or equivalent (GED or certificate of completion, must bear date of graduation)
- For transfers: Official transcripts from all accredited colleges/universities attended
- Minimum GPA of 2.5
Official transcripts, test scores and other documents should be sent to:
Mail address:
Office of Admissions
150 W. University Blvd.
Melbourne, FL 32901
Admission Requirements
- 2.5 GPA
- No application fee
- Official transcripts
Courses
Browse our online business administration marketing bachelor’s courses
For the BA in Business Administration – Marketing online, the curriculum comprises 121 credit hours, including 94 credit hours of core courses and 27 credit hours of additional courses.
ASC 1006: Mastering eLearning
Duration: 8 Weeks weeks
Credit Hours: 1
Helps students new to Florida Tech and online learning to adjust to the university and acquire essential academic survival skills (online classroom behavior, academic honesty, study skills, etc.) that enhance academic integration into college. Requirement for all Florida Tech Online students
BUS 1801: Global Business Perspectives
Duration: 8 Weeks weeks
Credit Hours: 3
Surveys the functions and operations of business organizations in a global marketplace. Studies the structure, operation, financing, relationships and responsibilities of firms in context of current legal, social, regulatory and environmental issues. Requires critical thinking, communication, research, and individual and group problem solving.
CIS 1130: PC Applications
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces computer applications. Includes basic computer concepts and terminology through experience using the operating system, and word processing, spreadsheet and presentation management software.
CIS 1140: Business Computer Skills
Duration: 8 Weeks weeks
Credit Hours: 3
Uses commercial software to understand the business functions of computers and develop personal competency in practical application of computers in business. Provides specific knowledge and advanced capabilities in various skills necessary for effective performance in academic and practical environments.
EAC 2211: Principles of Accounting 1
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the financial environment, financial statements, the accounting cycle and the theoretical framework of accounting measurement, emphasizing mechanics, measurement theory and the economic environment.
EAC 2212: Principles of Accounting 2
Duration: 8 Weeks weeks
Credit Hours: 3
Continues EAC 2211. Emphasizes understanding the role of accounting in product costing, costing for quality, cost-justifying investment decisions, and performance evaluation and control of human behavior.
EBA 3334: Applied Decision Methods for Business
Duration: 8 Weeks weeks
Credit Hours: 3
Uses quantitative techniques to aid in decision-making. Emphasizes problem identification and applies appropriate solution techniques for interpretation of results. Includes probability theory, decision-making under certainty, risk and uncertainty, inventory control, forecasting, PERT/CPM, utility theory and linear programming.
EBA 4498: Strategic Management
Duration: 8 Weeks weeks
Credit Hours: 3
Incorporates all functional business areas dealing with organizational challenges. Emphasizes decision-making processes related to strategy formulation and implementation in global settings.
EEC 2303: Introduction to Macroeconomics
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the concepts that aid in understanding both aggregate economic conditions and the policy alternatives designed to stabilize national economies. Includes the determination of GDP and national income, inflation, unemployment, monetary policy, economic growth and exchange rates.
EEC 2304: Introduction to Microeconomics
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the neoclassical theory of price determination. Includes supply and demand analysis, production and cost theory, market structures, externalities and public goods, factor payments, income distribution and informational asymmetries.
ELA 2601: Law 1
Duration: 8 Weeks weeks
Credit Hours: 3
Investigates the operational responsibilities of individuals in light of political, moral, social, ethical and jurisprudential considerations.
EMG 3225: Finance for Managers
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the principles of corporate financial management. Emphasizes the time value of money in investments of real or financial assets. Covers planning for current assets and liabilities, and long-range capital. Passing grade in EST 2703 Statistics is recommended.
EMG 3301: Principles of Management
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces management as a discipline and process. Includes evolution and scope of management, decision-making, planning, strategy, organizing, staffing, leading, control, change, and the importance of management in the global environment and ethical considerations of management decisions.
EMG 3331: Management of Human Resources
Duration: 8 Weeks weeks
Credit Hours: 3
Covers the principles and systems related to the management and leadership of human resources. Includes legal and administrative law issues; health, safety and security; selection and placement; job analysis; training and development; compensation and benefits; and job analysis systems.
EMG 4005: Business Research Skills and Application
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces business research methods and techniques for composing and formatting an industry analysis. Emphasizes written communication for the business discipline and how to use library and census databases. Requires synthesis of information from multiple sources and production of senior-level business analysis. First in a two-course sequence.
EMG 4006: Business Plan Research
Duration: 8 Weeks weeks
Credit Hours: 3
Focuses on applying business research methods learned in EMG 4005 to produce a new venture concept and actionable business plan as second in a two-course sequence. Emphasizes critical thinking and business analysis tools (marketing, and operational, financial, organizational and strategic analysis). Introduces business presentation techniques.
EMG 4412: Organizational Behavior and Development
Duration: 8 Weeks weeks
Credit Hours: 3
Studies human behavior in organizations. Blends newer concepts of behavior theory with classical organizational theory. Includes methods for bringing change to organizations.
EMK 3601: Principles of Marketing
Duration: 8 Weeks weeks
Credit Hours: 3
Provides the fundamental principles in the marketing of goods, services and ideas. Includes planning, pricing, promotions and distribution. Focuses on global marketing, marketing ethics and managing the marketing function.
EST 2703: Statistics
Duration: 8 Weeks weeks
Credit Hours: 3
Emphasizes mathematical concepts. Includes measures of central tendency and spread; probability; binomial, normal and t distributions; statistical inference; and linear regression and correlation.
BUS 3605: Consumer Behavior
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the consumer decision-making process and its societal, cultural, environmental, group and economic determinants. Includes consumer motivations, values, wants and needs. Teaches how to develop marketing strategies that effectively serve consumers, and how to use the managerial perspective to improve marketing strategy decisions.
BUS 3607: Marketing Research
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces measurement and research techniques, problem identification and resolution through formal theory, and evaluation and interpretation of market research. Emphasizes design, execution, analysis and interpretation of both qualitative and quantitative primary research. Requires production of a formal report from primary research.
BUS 4601: Marketing Analysis and Strategy
Duration: 8 Weeks weeks
Credit Hours: 3
Advanced study of the managerial aspects of marketing to include the decision areas pertaining to the marketing environment, opportunity analysis, marketing strategy and product, channel, price and promotional decisions. Uses cases to aid the student in experiencing real-life business situations.
EMK 4063: International Marketing
Duration: 8 Weeks weeks
Credit Hours: 3
Examines marketing from a global perspective. Focuses on the effects of international trade and the political, legal, financial and cultural environments on marketing mix decisions. Studies the analysis and design of marketing strategies for diverse international environments.
EMG 3327: Management Information Systems
Duration: 8 Weeks weeks
Credit Hours: 3
Studies the important uses of information technology in organizations. Includes information requirements and flow, system design and analysis methodologies, the generation and accumulation of data for decision-making, and the implementation and control of information systems.
Students must select two of the following courses.
BUS 3611: Entertainment and Sports Marketing
Duration: 8 Weeks weeks
Credit Hours: 3
Teaches how to distinguish, identify and design events using market research. Includes types of promotions, key components and strengths in branding, and how to develop a marketing plan. Focuses on the complexity of relationship marketing (sponsorship, fan development, merchandising and event marketing) through promotion strategie
BUS 3612: Hospitality and Tourism Marketing
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the key drivers of customer satisfaction and behavior. Explores the scope, complexity and challenges of the hospitality, recreation and travel industries. Focuses on situation analysis, and the planning and management of facilities to increase customer value, loyalty and satisfaction.
BUS 4605: Retail Management
Duration: 8 Weeks weeks
Credit Hours: 3
Presents the point of view of a potential manager. Provides a foundation for management decision-making in a rapidly changing retail environment. Includes retail strategy, service retailing, legal and ethical issues, information systems, buyer behavior, merchandise management and international retailing.
BUS 4607: Brand Management Marketing
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces branding as it relates to consumer behavior. Includes creating and sustaining shareholder value through brands. Uses theory and real-world cases to examine branding in terms of positioning, design and packaging, integration, brand equity and corporate identity. Requires initiation and completion of a brand audit.
EMK 3320: Entrepreneurial Marketing
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the skills and tools needed for start-up marketing. Covers the identification of market segments, product positioning, estimating product demand, setting prices and rapid growth management.
EMK 3607: Integrated Marketing Communication Management
Duration: 8 Weeks weeks
Credit Hours: 3
Studies the development and execution of the marketing communication process. Covers a variety of available media channels. Includes traditional and online sources. Emphasizes the importance of using a fully integrated approach in the formulation and management of a media marketing plan.
COM 1101: Composition and Rhetoric
Duration: 8 Weeks weeks
Credit Hours: 3
The first of two courses in college-level writing skills. Focuses on writing essays using various rhetorical modes: persuasion, description, comparison and analysis. Presents basic methods of library research, as well as the MLA documentation system. Students write one research paper and several essays.
WRI 1001: WRI 1001 First-Year Writing 2
Duration: 8 Weeks weeks
Credit Hours: 3
Continues work begun in WRI 1000 First-Year Writing 1. Includes study in rhetorical analysis and the conventions of various genres. Also includes intensive instruction in writing and revision of work that culminates in a research paper.
COM 1102: Writing About Literature
Duration: 8 Weeks weeks
Credit Hours: 3
The second of two courses in college-level writing skills. Focuses on reading and analyzing poems, plays and short works of fiction. Students write several essays and one research paper on literary topics.
COM 2223: Scientific and Technical Communication
Duration: 8 Weeks weeks
Credit Hours: 3
Practice in the technical and scientific writing style and format, including gathering and using data to prepare reports. Includes abstracts, reports, letters, technical descriptions, proposals and at least two oral presentations.
COM 2224: Business and Professional Writing
Duration: 8 Weeks weeks
Credit Hours: 3
Designed for the future business professional. Includes business research methods, report writing, business correspondence and communication in the workplace. Covers analytical, informational, routine and special reports.
HUM 2051: Civilization 1: Ancient Through Medieval
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces civilization from its early development to the European Renaissance. Emphasizes the interpretation of primary texts that reflect the intellectual and historical changes in society. The first of two interdisciplinary courses
HUM 2052: Civilization 2: Renaissance Through Modern
Duration: 8 Weeks weeks
Credit Hours: 3
Similar in purpose and method to HUM 2051, continues the interpretation of primary texts, emphasizing the Renaissance period, the Enlightenment, Romanticism and the Modern Age.
HUM 2332: American History: From Reconstruction to the Present
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the major ideas, ideals and events that have determined the American experience in the 19th and 20th centuries.
HUM 2552: Survey of Modern and Contemporary Philosophy
Duration: 8 Weeks weeks
Credit Hours: 3
Surveys key philosophical problems that occupied philosophers in the modern period and today. Emphasizes the analysis of theories by modern and contemporary philosophers on issues such as the nature of knowledge, facts versus values, personal identity, and consciousness in their historical context.
MTH 1051: Introductory Discrete Mathematics
Duration: 8 Weeks weeks
Credit Hours: 3
Elementary coverage of discrete mathematics. Includes logical arguments, mathematical induction in proofs, sets and relations (extension to functions and their properties), elementary counting principles (inclusion-exclusion), permutations and combinations.
MTH 1701: College Algebra
Duration: 8 Weeks weeks
Credit Hours: 3
Real-number system; arithmetic operations with polynomials, special products and factoring; linear, fractional and quadratic equations; inequalities, exponents, radicals and absolute values; functions and graphs; and complex numbers, logarithms, logarithmic and exponential functions
EST 2703: Statistics
Duration: 8 Weeks weeks
Credit Hours: 3
Emphasizes mathematical concepts. Includes measures of central tendency and spread; probability; binomial, normal and t distributions; statistical inference; and linear regression and correlation.
AVS 2102: Aerodynamics
Duration: 8 Weeks weeks
Credit Hours: 3
Presents basic aeronautical factors affecting aircraft design and performance. Major topics include atmospheric properties, lift, drag, thrust, aircraft performance, stability and control, high-speed aerodynamics, operating strength limitations, and aerodynamics of specific flying problems.
EDS 1021: General Physical Science
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the concepts and applications of the physical sciences for non-science majors. Includes the processes and history of science, thermodynamics, electricity, waves, chemical reactions, nuclear energy, relativity and the formation of the Earth and the universe.
EDS 1022: EDS 1022 General Biological Science
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the concepts and applications of the biological sciences for non-science majors. Includes cell structure, function and reproduction, genetics and genetic engineering, evolution and the environmen
EDS 1023: The Final Frontier
Duration: 8 Weeks weeks
Credit Hours: 3
Covers topics essential for understanding our universe in the 21st century. Introduces astronomy concepts for nonscience majors. Includes principles that demonstrate the size of Earth and our solar system, the age of Earth, the origin of the elements and the age of our universe. Also includes how humans may colonize off-Earth locations.
EDS 1031: Survey of Science 1: Physical Science
Duration: 8 Weeks weeks
Credit Hours: 3
Includes a survey of physics, chemistry and astronomy including motion, forces, energy, electricity, waves, the metric system and the application of science and technology to everyday living.
EDS 1032: Survey of Science 2: Life Science
Duration: 8 Weeks weeks
Credit Hours: 3
Facilitates student understanding of laws, phenomena and processes of cellular and human biology, and to address selected current topics in ecology and environmental science.
EEC 2303: Introduction to Macroeconomics
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the concepts that aid in understanding both aggregate economic conditions and the policy alternatives designed to stabilize national economies. Includes the determination of GDP and national income, inflation, unemployment, monetary policy, economic growth and exchange rates.
EEC 2304: Introduction to Microeconomics
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the neoclassical theory of price determination. Includes supply and demand analysis, production and cost theory, market structures, externalities and public goods, factor payments, income distribution and informational asymmetries.
EDS 3131: Perspectives on Science and Mathematics
Duration: 8 Weeks weeks
Credit Hours: 3
Explores how scientific investigators explain the natural world. Provides an overview of the history of science and mathematics to broaden comprehension. Puts work in science and mathematics pedagogy in historical context. Improves writing, research and analysis skills.
HUM 2332: American History: From Reconstruction to the Present
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the major ideas, ideals and events that have determined the American experience in the 19th and 20th centuries.
PSF 3551: Integrated Theories of Crime
Duration: 8 Weeks weeks
Credit Hours: 3
Explores the basic questions concerning human nature, human behavior, crime and criminality from the perspectives of sociological, psychological and criminological theories.
PSY 1411: Introduction to Psychology
Duration: 8 Weeks weeks
Credit Hours: 3
Overviews psychological processes, including both areas in which psychology is a natural science (physiological psychology, sensation and perception, basic learning and cognition) and a social science (motivation, human development, personality, social interaction, psychopathology and psychotherapy).
PSY 1461: Psychology of Adjustment and Personal Growth
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the relevance of psychological understanding in personal and interpersonal situations, including definitions and discussions of human adjustment factors, such as anxiety, stress, coping mechanisms and psychological adaptation.
PSY 1462: Substance Abuse
Duration: 8 Weeks weeks
Credit Hours: 3
Examines experimental evidence on the physical, physiological and psychological effects of drug use and conclusions relating to the real vs. alleged effects of drugs.
PSY 1463: Human Sexuality
Duration: 8 Weeks weeks
Credit Hours: 3
Integrates and presents biological, psychosocial and cultural aspects of human sexuality within the context of the most recent research findings.
PSY 2446: Sport Psychology
Duration: 8 Weeks weeks
Credit Hours: 3
Surveys the theory, research and applications of psychology pertaining to exercise and sports. Presents current topics and issues relevant to sport psychology.
PSY 3441: Social Psychology
Duration: 8 Weeks weeks
Credit Hours: 3
Surveys the areas of social psychology as it has evolved in American psychology, including its history, methods and theories of intrapersonal, interpersonal and group behavior. Reviews sociological approaches to social psychology and cultural processes that affect social phenomena.
PSY 3442: Psychology of Personality
Duration: 8 Weeks weeks
Credit Hours: 3
Overviews the major theoretical approaches to personality development and research in the field.
PSY 3531: Child Psychology
Duration: 8 Weeks weeks
Credit Hours: 3
Overviews psychological principles, theories and research pertaining to the developing child from conception through early adolescence. Includes biological and environmental influences on affective, cognitive, moral, social and personality development.
PSY 3541: Psychology of Leadership
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the research and application of the essential competencies of effective leadership such as managing conflict, facilitating communication and leading groups and teams.
PSY 3543: Psychology of the Workplace
Duration: 8 Weeks weeks
Credit Hours: 3
Covers the many ways psychology is applied in organizations to improve performance and quality of work life. Includes employee selection and personnel law, performance management, training, motivation, job attitudes, stress, teamwork, leadership and organizational development.
PSY 3761: Abnormal Psychology
Duration: 8 Weeks weeks
Credit Hours: 3
Examines psychological disorders, including theories for their development, symptomology and system of classification.
PSY 4462: Clinical and Community Psychology
Duration: 8 Weeks weeks
Credit Hours: 3
Overviews clinical psychology and community psychology. Reviews methods of clinical assessment and treatment of behavioral disorders. Presents the concepts of community psychology as they have developed from the fields of psychology, social work and public administration
SOC 1101: Human Behavior Perspective
Duration: 8 Weeks weeks
Credit Hours: 3
Offers an interdisciplinary viewpoint of the many ways in which human beings function as individuals, members of larger groups and members of particular cultures. Explores the disciplines of sociology, psychology and criminology in seeking to understand and explore human behavior.
SOC 1102: Global Perspective
Duration: 8 Weeks weeks
Credit Hours: 3
Surveys various global issues arising since World War II. Combines history, political science and economics. Emphasizes the interaction of the superpowers during the Cold War, the post-colonial emergence of the Third World, the ascendancy of regional and international economic and political institutions and the reshaping of contemporary Europe.
SOC 2551: Social Problems
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the contemporary social issues such as poverty, unemployment, energy, pollution, sexual deviance, drugs and crime. Includes causes, interactions, policy and possible solutions
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