Associate of Arts in Marketing Online

Jump-start your career in marketing by learning skills and strategies applicable across any organization with this 100% online associate degree.

Apply By: 12/30/24
Start Class: 1/13/25
Apply Now

Program Overview

Future-proof your career with an AA in Marketing

The Associate of Arts in Marketing online program is designed to help you pursue entry-level positions in this in-demand field. You will study the marketing of goods, services, ideas, advertising and entrepreneurial marketing, while gaining a broad understanding of multiple business disciplines.

You will learn how to price items, analyze consumer behavior and make informed decisions about how to promote products effectively. You will also gain a deep understanding of media strategies, allowing you to connect with customers in a meaningful way. The credits earned in this program are transferable, meaning you can apply them to a Bachelor of Arts in Business Administration – Marketing.

As a graduate of this program, you will be prepared to:

  • Gain a fundamental understanding of the marketing of goods, services and ideas
  • Utilize tools needed for startup marketing
  • Understand a fully integrated approach to development and execution of a marketing plan
As a graduate of this program, you will be prepared to:
  • Gain a fundamental understanding of the marketing of goods, services and ideas
  • Utilize tools needed for startup marketing
  • Understand a fully integrated approach to development and execution of a marketing plan

Career opportunities:

  • Marketing associate
  • Media specialist
  • Advertising sales representative
  • Digital marketer
  • Market research assistant
Career opportunities:
  • Marketing associate
  • Media specialist
  • Advertising sales representative
  • Digital marketer
  • Market research assistant

Also available:

At Florida Tech, we offer a variety of in-demand online programs that prepare you with relevant skills for your career of choice. Take a look at our other undergraduate programs.

Also available:

At Florida Tech, we offer a variety of in-demand online programs that prepare you with relevant skills for your career of choice. Take a look at our other undergraduate programs.

Per Credit Hour $532.50*
Transfer Credits Up to 45
Credit Hours 67

Accreditation

IACBE logo

The Nathan M. Bisk College of Business at Florida Institute of Technology has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs, please view our IACBE member status page.

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Need More Information?

Call 833-591-1092 today!

Call 833-591-1092 today!

Tuition

Make low-cost payments course-by-course

Tuition for the AA in Marketing is affordable. Take advantage of our pay-by-the-course system, so you can manage your budget as you pursue your degree. Technology fees are included in the total tuition.

View additional tuition information+

Program Per Credit Hour Per Course Per Program
AA in Marketing $532.50 $1,597.50 $35,677.50

*Published tuition costs may differ from a student’s estimated total “cost of attendance,” which includes the amount an online student may choose to spend on expenses such as housing and food, books and supplies, transportation and other personal items or activities per academic year. As a Florida Tech Online student, you will only ever be billed for applicable tuition and fees. All other costs listed below are estimates per academic year required by the federal government to help you budget for your education. For further information regarding program tuition and fees, please reach out to your enrollment representative or refer to the undergraduate or graduate fees policy. View full cost of attendance information.

Potential Expenses Per Year

Program Technology Fees Federal Student Loan Fees Housing & Food Books & Supplies Transport Personal Expenses Total
AA in Marketing (Full-Time) $300 $66 $15,240 $1,200 $1,500 $2,100 $
AA in Marketing (Part-Time) $150 $33 $7,620 $600 $750 $1,050

Tuition breakdown:

Per Credit Hour $532.50*

Calendar

Browse our calendar dates and deadlines

The AA in Marketing online program is ideal for working students. Choose from multiple start dates and complete your degree at the pace that best fits your schedule.

View full calendar  + 

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Fall 2 202410/21/2410/7/2410/14/2410/16/2410/18/2412/15/248 weeks
Spring 1 20251/13/2512/30/241/6/251/8/251/10/253/9/258 weeks
Spring 2 20253/17/253/3/253/10/253/12/253/14/255/11/258 Weeks
Summer 20255/19/255/5/255/12/255/14/255/16/257/13/258 weeks

Now enrolling:

Next Apply Date 12/30/24
Start Class 1/13/25

Ready to take the next steps toward earning your degree?

Apply Now

Admissions

You’ll need these materials to apply to the AA in Marketing

At Florida Tech, we’ve streamlined the admission process to help you get started quickly. Please read the requirements for the AA in Marketing online program.

View all admission requirements +

  • Completed application
  • For freshman: Official transcripts from a high school or equivalent (GED or certificate of completion, must bear date of graduation)
  • For transfers: Official transcripts from all accredited colleges/universities attended
  • Minimum GPA of 2.5

Official transcripts, test scores and other documents should be sent to:

Mail address:
Office of Admissions
150 W. University Blvd.
Melbourne, FL 32901


Admission Requirements

  • 2.5 GPA
  • No application fee
  • Official transcripts

Courses

Preview your AA in Marketing courses

For the AA in Marketing online, the curriculum comprises 67 credit hours, including 48 credit hours of marketing courses and 18 credit hours of general education core courses.

Expand All
Duration: 8 Weeks weeks
Credit Hours: 1
Helps students new to Florida Tech and online learning to adjust to the university and acquire essential academic survival skills (online classroom behavior, academic honesty, study skills, etc.) that enhance academic integration into college. Requirement for all Florida Tech Online students
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the financial environment, financial statements, the accounting cycle and the theoretical framework of accounting measurement, emphasizing mechanics, measurement theory and the economic environment.
Duration: 8 Weeks weeks
Credit Hours: 3
Continues EAC 2211. Emphasizes understanding the role of accounting in product costing, costing for quality, cost-justifying investment decisions, and performance evaluation and control of human behavior.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the concepts that aid in understanding both aggregate economic conditions and the policy alternatives designed to stabilize national economies. Includes the determination of GDP and national income, inflation, unemployment, monetary policy, economic growth and exchange rates.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the neoclassical theory of price determination. Includes supply and demand analysis, production and cost theory, market structures, externalities and public goods, factor payments, income distribution and informational asymmetries.
Duration: 8 Weeks weeks
Credit Hours: 3
Investigates the operational responsibilities of individuals in light of political, moral, social, ethical and jurisprudential considerations.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces management as a discipline and process. Includes evolution and scope of management, decision-making, planning, strategy, organizing, staffing, leading, control, change, and the importance of management in the global environment and ethical considerations of management decisions.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the skills and tools needed for start-up marketing. Covers the identification of market segments, product positioning, estimating product demand, setting prices and rapid growth management.
Duration: 8 Weeks weeks
Credit Hours: 3
Provides the fundamental principles in the marketing of goods, services and ideas. Includes planning, pricing, promotions and distribution. Focuses on global marketing, marketing ethics and managing the marketing function.
Duration: 8 Weeks weeks
Credit Hours: 3
Studies the development and execution of the marketing communication process. Covers a variety of available media channels. Includes traditional and online sources. Emphasizes the importance of using a fully integrated approach in the formulation and management of a media marketing plan.
Duration: 8 Weeks weeks
Credit Hours: 3
Emphasizes mathematical concepts. Includes measures of central tendency and spread; probability; binomial, normal and t distributions; statistical inference; and linear regression and correlation.
Duration: 8 Weeks weeks
Credit Hours: 3
Real-number system; arithmetic operations with polynomials, special products and factoring; linear, fractional and quadratic equations; inequalities, exponents, radicals and absolute values; functions and graphs; and complex numbers, logarithms, logarithmic and exponential functions

Requires COM 1101 Composition and Rhetoric or WRI 1001 First-Year Writing 2, COM 1102 Writing About Literature and select one additional 3-credit communication course.

Duration: 8 Weeks weeks
Credit Hours: 3
The first of two courses in college-level writing skills. Focuses on writing essays using various rhetorical modes: persuasion, description, comparison and analysis. Presents basic methods of library research, as well as the MLA documentation system. Students write one research paper and several essays.
Duration: 8 Weeks weeks
Credit Hours: 3
Continues work begun in WRI 1000 First-Year Writing 1. Includes study in rhetorical analysis and the conventions of various genres. Also includes intensive instruction in writing and revision of work that culminates in a research paper.
Duration: 8 Weeks weeks
Credit Hours: 3
The second of two courses in college-level writing skills. Focuses on reading and analyzing poems, plays and short works of fiction. Students write several essays and one research paper on literary topics.
Duration: 8 Weeks weeks
Credit Hours: 3
Practice in the technical and scientific writing style and format, including gathering and using data to prepare reports. Includes abstracts, reports, letters, technical descriptions, proposals and at least two oral presentations.
Duration: 8 Weeks weeks
Credit Hours: 3
Designed for the future business professional. Includes business research methods, report writing, business correspondence and communication in the workplace. Covers analytical, informational, routine and special reports.

Select one course (3 credits) from the following courses. 

Duration: 8 Weeks weeks
Credit Hours: 3
Introduces civilization from its early development to the European Renaissance. Emphasizes the interpretation of primary texts that reflect the intellectual and historical changes in society. The first of two interdisciplinary courses

Select one course (3 credits) from the following courses. 

Duration: 8 Weeks weeks
Credit Hours: 3
Similar in purpose and method to HUM 2051, continues the interpretation of primary texts, emphasizing the Renaissance period, the Enlightenment, Romanticism and the Modern Age.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the major ideas, ideals and events that have determined the American experience in the 19th and 20th centuries.
Duration: 8 Weeks weeks
Credit Hours: 3
Surveys key philosophical problems that occupied philosophers in the modern period and today. Emphasizes the analysis of theories by modern and contemporary philosophers on issues such as the nature of knowledge, facts versus values, personal identity, and consciousness in their historical context.
Duration: 8 Weeks weeks
Credit Hours: 3
Elementary coverage of discrete mathematics. Includes logical arguments, mathematical induction in proofs, sets and relations (extension to functions and their properties), elementary counting principles (inclusion-exclusion), permutations and combinations.
Duration: 8 Weeks weeks
Credit Hours: 3
Real-number system; arithmetic operations with polynomials, special products and factoring; linear, fractional and quadratic equations; inequalities, exponents, radicals and absolute values; functions and graphs; and complex numbers, logarithms, logarithmic and exponential functions
Duration: 8 Weeks weeks
Credit Hours: 3
Emphasizes mathematical concepts. Includes measures of central tendency and spread; probability; binomial, normal and t distributions; statistical inference; and linear regression and correlation.

Select two courses (6 credits) from the following courses. 

Duration: 8 Weeks weeks
Credit Hours: 3
Presents basic aeronautical factors affecting aircraft design and performance. Major topics include atmospheric properties, lift, drag, thrust, aircraft performance, stability and control, high-speed aerodynamics, operating strength limitations, and aerodynamics of specific flying problems.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the concepts and applications of the physical sciences for non-science majors. Includes the processes and history of science, thermodynamics, electricity, waves, chemical reactions, nuclear energy, relativity and the formation of the Earth and the universe.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the concepts and applications of the biological sciences for non-science majors. Includes cell structure, function and reproduction, genetics and genetic engineering, evolution and the environmen
Duration: 8 Weeks weeks
Credit Hours: 3
Covers topics essential for understanding our universe in the 21st century. Introduces astronomy concepts for nonscience majors. Includes principles that demonstrate the size of Earth and our solar system, the age of Earth, the origin of the elements and the age of our universe. Also includes how humans may colonize off-Earth locations.
Duration: 8 Weeks weeks
Credit Hours: 3
Includes a survey of physics, chemistry and astronomy including motion, forces, energy, electricity, waves, the metric system and the application of science and technology to everyday living.
Duration: 8 Weeks weeks
Credit Hours: 3
Facilitates student understanding of laws, phenomena and processes of cellular and human biology, and to address selected current topics in ecology and environmental science.

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